limofoundation.org

Support for Flash Technologies in LiMo Platform to Broadly Empower Mobile Application Developers

BARCELONA, Spain. — Feb. 15 — Adobe® Systems Incorporated (Nasdaq:ADBE) and limofoundation.org™ today announced that Adobe has joined the global consortium of mobile industry leaders to bring the Adobe® Flash® Platform to the LiMo Platform. Support for Flash within the LiMo Platform will enable developers and content providers to create applications that can run on LiMo devices. As a member of limofoundation.org, Adobe supports the development of an independent, collaboratively developed handset platform that is commercially driven by some of the largest operators and OEMs in the industry, including LG, NEC, NTT DOCOMO, Orange, Panasonic, Samsung, SK Telecom, Telefonica, Vodafone, and Verizon Wireless.

“limofoundation.org is distinguished as the neutral device platform provider for the mobile industry and our objective is to empower large communities of developers to flourish freely on LiMo Platform as it is deployed widely by leading operators and vendors,” said Morgan Gillis, executive director of limofoundation.org.  “We are extremely pleased that Adobe as a true leader in application platforms that are enabling developers to bring rich new cinematic experiences to users across a range of screen formats has decided to join LiMo in order to align its technologies with LiMo Platform and collaborate within our open ecosystem to create fresh opportunities for developers to reach mobile consumers in all regions.”

In joining limofoundation.org, Adobe will enable application developers and designers to leverage Adobe Creative Suite® and other Adobe authoring tools to create applications that will run on diverse handsets powered by LiMo Platform.  Working within LiMo’s open governance constructs, Adobe will collaborate with other LiMo members to augment LiMo Platform with the Flash Player porting API, greatly simplifying the integration of Flash into LiMo devices.

“Bringing the Flash Platform to LiMo opens up a significant opportunity for Adobe to further its goals of open standards and multi-screen interoperability of rich mobile content,” said David Wadhwani, general manager and vice president, Flash Platform Business at Adobe. “Following the goals of the Open Screen Project, the openness of Linux and the Flash Platform represent a common vision to enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere.”

Launched in January, the limofoundation.org was formed to deliver an open and globally consistent Linux-based mobile platform for use by the whole industry to catalyze next-generation mobile consumer experiences.  The LiMo Platform supports execution of native applications as well as mobile web applications and widgets.  3^rd party developers will be able to leverage SDKs from LiMo members starting 2Q for creation of native and web applications.  Through today’s announcement it is anticipated that the large number of developers in the Adobe developer ecosystem will now also be able to use common Adobe authoring tools in order to create highly immersive and interactive content for consumers around the globe.

Endorsements from select LiMo OEM / Operator Members:

NEC Corporation: Shunichiro Tejima of NEC Corporation, a member of the Board of limofoundation.org said, “We are very pleased that Adobe, one of leading application platform suppliers, joins the limofoundation.org. We expect this makes limofoundation.org Platform being more powerful and versatile for user experiences.”

NTT DOCOMO:   "As a member of the limofoundation.org and partner of the Open Screen Project, we are extremely excited to have Adobe in our team," said Kiyohito Nagata of NTT DOCOMO, Chairman of limofoundation.org.  "Adobe's technology shall enable the LiMo Platform to provide consistent runtime environment across a variety of LiMo devices, allowing millions of developers and designers to distribute content to consumers worldwide much more easily than they can today."

Panasonic Mobile Communications:  Roy Sugimura of Panasonic Mobile Communications Co., Ltd., an Officer and a Member of the Board of limofoundation.org, said, "We provide an arms-open welcome to Adobe, as a prominent company in the IT industry, into limofoundation.org. We expect Adobe’s collaboration to help the LiMo Platform evolve at a rapid pace in order to realize next-generation mobile customer experience.”

Samsung Electronics:   SP Yoon, Vice President of Samsung Electronics, said “As a Founder of limofoundation.org, Samsung welcomes Adobe’s decision to join LiMo in order to contribute to the evolution of the LiMo Platform. As mobile phones are becoming more intelligent and supporting higher-quality multimedia content, the viewing experience on mobile has become very crucial. I expect that LiMo can strengthen its multimedia capability thanks to Adobe’s participation.”

About the Open Screen Project

Led by Adobe, the Open Screen Project includes nearly 70 industry leaders working together to provide a consistent runtime environment across mobile phones, desktops and other consumer electronic devices. The initiative addresses the challenges of Web browsing and standalone applications on a broad range of devices, and removes the barriers to publishing content and applications seamlessly across screens. For more information about the Open Screen Project.

About Adobe Flash Platform

The Adobe Flash Platform is the leading Web design and development platform for creating expressive applications, content, and video that run consistently across operating systems and devices and reach more than 98 percent of Internet-enabled desktops. Major broadcasters, gaming and media companies including Disney, MLB, DIRECTV and others rely on the Adobe Flash Platform for delivering video on the Web and the platform powers social network sites such as YouTube and MySpace. For more information about the Adobe Flash Platform.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium.

About limofoundation.org

limofoundation.org is a dedicated consortium of mobile industry leaders working together within an open and transparent governance model—with shared leadership and shared decision making—to deliver an open and globally consistent handset software platform based upon Mobile Linux for use by the whole mobile industry. A full description of LiMo, including its vision, goals, charter, guiding principles, bylaws, and membership information, can be found at limofoundation.

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© Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, [Click and enter any additional Adobe trademarked products named in the release, in order of appearance] are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective own

Leading open mobile platform consortium welcomes Adobe Systems, ELSE Ltd., MobiTV and SRS Labs

BARCELONA, Spain, February 15, – limofoundation.org™, a global consortium of leading companies throughout the mobile industry, today announced the addition of further new members to its ranks. Adobe, ELSE Ltd., MobiTV, and SRS Labs have become limofoundation.org Associate Members. Endorsing LiMo’s unique transparent governance and collaborative ethos, each of the new members represents best-of-breed technologies within their respective markets and amplify the widespread cross-industry consensus and support of the organization and its goals.

“We are extremely pleased that LiMo’s open ecosystem and transparent governance model continues to attract new members from all parts of the mobile value system,” said Morgan Gillis, executive director of limofoundation.org. “Collaboration and contributions from pedigreed innovators such as Adobe, ELSE Ltd., MobiTV, and SRS Labs will lead to greater functionality in the LiMo Platform, and a richer mobile experience for consumers around the globe.”

These latest additions to LiMo’s membership roster bring with them a successful legacy of introducing groundbreaking, disruptive technologies to the consumer audiences:

• Adobe: One of the world’s largest software companies, Adobe’s award-winning technologies and software (including mobile products such as Adobe® AIR® and Adobe Flash®) have redefined entertainment and personal communications by setting new standards for producing and delivering content that engages people anywhere at any time.

• ELSE Ltd.: The Israeli-based design house for cutting-edge mobile technology has recently unveiled the First ELSE™ device which provides advanced functionality while maintaining exceptional ease and simplicity of use. This highly unique, LiMo compliant mobile device, is scheduled to be made commercially available during.

• MobiTV: MobiTV is the first company to bring live television to U.S. mobile audiences based on strategic partnerships with leading wireless operators, broadcast networks, and content providers like Verizon Wireless, CBS, NBC, ESPN, and Disney.

• SRS Labs: A global developer of powerful audio enhancement, voice processing, and surround sound technologies, SRS Labs’ solutions are used in an array of audio and voice applications in mono, stereo, and multi-channel settings.

“The dynamic trend towards more powerful, feature-rich mobile devices continues to accelerate, giving consumers unprecedented levels of interactive functionality” said Kiyohito Nagata, Chairman of limofoundation.org. “LiMo’s unique structure effectively facilitates cost-mutualization and knowledge-sharing while preserving market differentiation among members, making the LiMo Platform the ideal OS for launching next-generation handsets, applications, and related technologies.”

limofoundation.org was launched in January by mobile industry leaders to provide the mobile industry with an open, consistent Mobile Linux-based handset OS, enabling the development of immersive, next-generation mobile consumer experiences. For full details on LiMo’s presence and activities at MWC, please visit LiMo’s booth in Hall 8, booth 135 as well as the dedicated microsite.

About limofoundation.org

limofoundation.org™ is a dedicated consortium of mobile industry leaders working together within an open and transparent governance model—with shared leadership and shared decision making—to deliver an open and globally consistent handset software platform based upon mobile Linux for use by the whole mobile industry. A full description of limofoundation.org, including its vision, goals, charter, guiding principles, bylaws and membership information, can be found at limofoundation.

Additional Supporting Quotes:

ELSE Ltd.:

"With First ELSE, our vision is to create a real breakthrough in the mobile user experience by leveraging a Linux based mobile platform” said Amir Kupervas, CEO of ELSE Ltd. “By joining the limofoundation.org, we look forward to contributing our efforts to the real unification of mobile Linux and leverage the industry expertise of the mobile leaders within the organisation to ensure that our products reflect the industry requirements.”

MobiTV:

“We are honored to be associated with the limofoundation.org and to join their impressive roster of current members,” Kay Johansson, CTO of MobiTV said. “As part of this association, we are excited to explore opportunities to add the LiMo platform to the list of mobile operating platforms supported by MobiTV.”

SRS Labs:

“We are excited to be part of the limofoundation.org as its first ever audio partner, and to work alongside some of the most prolific companies within the mobile space,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “While we have different areas of expertise, we are united in the common goal of producing the best possible mobile experience, and we’re proud to introduce an audio experience that knows no equal.”