Leading open mobile platform consortium welcomes Adobe Systems, ELSE Ltd., MobiTV and SRS Labs

BARCELONA, Spain, February 15, –™, a global consortium of leading companies throughout the mobile industry, today announced the addition of further new members to its ranks. Adobe, ELSE Ltd., MobiTV, and SRS Labs have become Associate Members. Endorsing LiMo’s unique transparent governance and collaborative ethos, each of the new members represents best-of-breed technologies within their respective markets and amplify the widespread cross-industry consensus and support of the organization and its goals.

“We are extremely pleased that LiMo’s open ecosystem and transparent governance model continues to attract new members from all parts of the mobile value system,” said Morgan Gillis, executive director of “Collaboration and contributions from pedigreed innovators such as Adobe, ELSE Ltd., MobiTV, and SRS Labs will lead to greater functionality in the LiMo Platform, and a richer mobile experience for consumers around the globe.”

These latest additions to LiMo’s membership roster bring with them a successful legacy of introducing groundbreaking, disruptive technologies to the consumer audiences:

  • Adobe: One of the world’s largest software companies, Adobe’s award-winning technologies and software (including mobile products such as Adobe® AIR® and Adobe Flash®) have redefined entertainment and personal communications by setting new standards for producing and delivering content that engages people anywhere at any time.
  • ELSE Ltd.: The Israeli-based design house for cutting-edge mobile technology has recently unveiled the First ELSE™ device which provides advanced functionality while maintaining exceptional ease and simplicity of use. This highly unique, LiMo compliant mobile device, is scheduled to be made commercially available during.
  • MobiTV: MobiTV is the first company to bring live television to U.S. mobile audiences based on strategic partnerships with leading wireless operators, broadcast networks, and content providers like Verizon Wireless, CBS, NBC, ESPN, and Disney.
  • SRS Labs: A global developer of powerful audio enhancement, voice processing, and surround sound technologies, SRS Labs’ solutions are used in an array of audio and voice applications in mono, stereo, and multi-channel settings.

“The dynamic trend towards more powerful, feature-rich mobile devices continues to accelerate, giving consumers unprecedented levels of interactive functionality” said Kiyohito Nagata, Chairman of “LiMo’s unique structure effectively facilitates cost-mutualization and knowledge-sharing while preserving market differentiation among members, making the LiMo Platform the ideal OS for launching next-generation handsets, applications, and related technologies.” was launched in January by mobile industry leaders to provide the mobile industry with an open, consistent Mobile Linux-based handset OS, enabling the development of immersive, next-generation mobile consumer experiences. For full details on LiMo’s presence and activities at MWC, please visit LiMo’s booth in Hall 8, booth 135 as well as the dedicated microsite.

About is a dedicated consortium of mobile industry leaders working together within an open and transparent governance model—with shared leadership and shared decision making—to deliver an open and globally consistent handset software platform based upon mobile Linux for use by the whole mobile industry. A full description of, including its vision, goals, charter, guiding principles, bylaws and membership information, can be found at limofoundation.

Additional Supporting Quotes:

ELSE Ltd.:

"With First ELSE, our vision is to create a real breakthrough in the mobile user experience by leveraging a Linux based mobile platform” said Amir Kupervas, CEO of ELSE Ltd. “By joining the, we look forward to contributing our efforts to the real unification of mobile Linux and leverage the industry expertise of the mobile leaders within the organisation to ensure that our products reflect the industry requirements.”


“We are honored to be associated with the and to join their impressive roster of current members,” Kay Johansson, CTO of MobiTV said. “As part of this association, we are excited to explore opportunities to add the LiMo platform to the list of mobile operating platforms supported by MobiTV.”

SRS Labs:

“We are excited to be part of the as its first ever audio partner, and to work alongside some of the most prolific companies within the mobile space,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “While we have different areas of expertise, we are united in the common goal of producing the best possible mobile experience, and we’re proud to introduce an audio experience that knows no equal.”